Corporate Identity is a far reaching subject and Branding is colossal. Corporate Identity is not Branding but Branding includes Corporate Identity. Branding includes Corporate Identity and lots, lots more.
Branding is a ‘language’ that a company uses to express itself as well as the language that the company’s clients use to talk about the brand. The computer company, Apple, have this off to a tee: they come across as very clean, personable, creative and cutting edge. People who use Apple products tend to be fans of the product (I am), they talk about the product in a certain way. This is fabulous branding and few companies achieve it.
Corporate Identity also covers a wide range of things and not just a logo; this is the rub. I can work with you, the client to create an online and physical portfolio of bespoke, contemporary go-to solutions. I can draft up some proposals so that you will always have a template to reach to in order to send that vital letter, email or business cards – I will equip you with those vital fonts & logos. What often ‘makes’ a corporate identity and goes on to add to the brand are what we call ‘identity elements’.
With Visual Communications a forté and having had a background in Academia as an English Language Reader – I believe I am in a prime position to bring your Brand in to line with today’s trends and future-proof it for the years to come. I charge £30 / hour to undertake your brief and will work with you until you are happy with the outcome.
An example of the corporate branding I have done for TreeBark Design is seen to the right. I created:
- An email template
- Fonts for header / body
- Bespoke business cards
- Invoice templates
- A single & unified online and physical presence