Corporate Identity ::
Corporate Identity is a far reaching subject and Branding is colossal. Corporate Identity is not Branding but Branding includes Corporate Identity. Branding includes Corporate Identity and lots, lots more.
Branding is a ‘language’ that a company uses to express itself as well as the language that the company’s clients use to talk about the brand. The computer company, Apple, have this off to a tee: they come across as very clean, personable, creative and cutting edge. People who use Apple products tend to be fans of the product (I am), they talk about the product in a certain way. This is fabulous branding and few companies achieve it.
Corporate Identity also covers a wide range of things and not just a logo; this is the rub. I can work with you, the client to create an online and physical portfolio of bespoke, contemporary go-to solutions. I can draft up some proposals so that you will always have a template to reach to in order to send that vital letter, email or business cards – I will equip you with those vital fonts & logos. What often ‘makes’ a corporate identity and goes on to add to the brand are what we call ‘identity elements’.